Augier Cognac
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Augier is often described as the oldest Cognac house in France, with its history traced by Pernod Ricard to 1643. Whether one considers that claim as definitive or simply as a mark of remarkable longevity, there is no doubt that Augier is one of the oldest and most historically significant names in Cognac.
The brand changed hands several times during the twentieth century. Augier was revived within the Pernod Ricard portfolio and repositioned with a renewed focus on terroir, grape variety and a more distinctive, less standardised approach to Cognac. The house has been part of the group since 2013 and continues to produce in limited quantities with an emphasis on character and purity.
Bottles from earlier periods still attract collectors. Its appeal lies not only in rarity or age, but in the sense that it links some of the oldest traditions of Cognac with a more contemporary interest in individuality and origin.